Enliven Indonesia’s Independence Day Via Digital Monetary Service Training Program

Jakarta, August 2021 – The casual sector, which includes home staff, performs a essential position in Indonesia’s economic system. Referring to Statistics Indonesia’s (BPS) information, there are 78.14 million casual staff as of February 2021, making up 60 % of Indonesia’s complete workforce. Regardless of this, low monetary and technological literacy charges make it troublesome for casual staff, particularly home staff, to enhance their households’ situations.

Taking this into consideration, digital pockets DANA is collaborating with Girls’s World Banking,  a non-profit organisation that designs and invests within the market-driven monetary options, establishments, and coverage environments in rising markets to create better financial stability and prosperity for girls, their households and their communities. Utilizing a women-centred design strategy, in collaboration with DANA, Girls’s World Banking led a radical buyer analysis, carried out consumer testing and developed an answer to advertise remittance as viable use case amongst home migrant staff.  This program goals to extend digital monetary literacy for home staff, enabling them to adapt to current and rising challenges for the welfare of their households. DANA and Girls’s World Banking current their initiative by way of a particular raffle-based gamification program that goals to have employers – who’re current customers of DANA – use DANA as a payroll methodology for his or her home staff and in flip, educate their home staff to ship cash to their households again dwelling, all through a single digital pockets – DANA.

“As an Indonesia’s digital pockets that focuses on pursuing an inclusive digital economic system by way of best-in-class expertise, DANA strengthens the trouble by becoming a member of forces with Girls’s World Banking to encourage ladies, particularly home staff, to be extra succesful in digital monetary. We want to instill that digital pockets can be utilized simply by anybody – together with home staff –to assist their households safely and conveniently.,” mentioned Monita Moerdani, Chief Advertising Officer DANA. “DANA is fastidiously tailor-made to succeed in each layer of society with assorted backgrounds. This program is a collaborative exercise that includes each employer and home employee. We consider that growing digital monetary literacy requires engagement of all events, together with employers. Due to this fact, we hope that employers can help their home staff to grow to be digitally expert and accompany them all through our gamification-themed schooling course of.”

This schooling program aligns with the Girls’s World Banking imaginative and prescient which goals to create better financial stability prosperity for girls, households, and their communities. Based mostly on Girls’s World Banking’s analysis, the vast majority of home staff’ salaries have been paid in money on a month-to-month foundation, with the quantity starting from IDR 1.5 – 2.2 million monthly ($140 – $150). Many don’t have financial institution accounts they usually ask their employers to ship 50-75% of their wage on to their households and maintain the rest in money for his or her private use.

“As digital monetary companies enhance throughout Southeast Asia, vital obstacles to ladies’s monetary inclusion nonetheless exist in Indonesia. Due to this fact, DANA, as one among Indonesia’s high 3 digital wallets, is in a wonderful place to scale back this hole and enhance the lives of Indonesian migrant staff and assist them remit their salaries dwelling to their households, cheaply and conveniently through digital wallets. Via our market and business analysis and digital marketing campaign created in partnership with DANA, we’re optimistic that home staff will achieve confidence in utilizing digital monetary companies and grow to be extra educated in managing their funds,” mentioned Christina Maynes, Regional Director of SEA Girls’s World Banking.

Participation on this program is simple. For employers, step one requires them to open a DANA software and faucet the ‘Me’ web page and proceed by getting into the promo code ‘TRFMBAK’ into the “Enter Promo Code” menu. After that, the employer should switch the wage – a minimal of IDR 500,000 – to the home employee utilizing DANA. After finishing the switch, the employer will robotically have an opportunity to win the raffle on this program.

Home employee can take comparable steps to enter this raffle. First, the person must be registered as a DANA Premium, then faucet the ‘Me’ web page to enter the promo code ‘TRFKMPG’ on the “Enter Promo Code” menu. Then, they’re required to ship cash – a minimal of IDR 500,000 – one time from DANA to be entitled to win this lottery.

Moreover, all eligible members will likely be concerned within the DANA raffle. Prizes will likely be given to twenty winners – consisting of 10 family members and 10 employers – with an IDR 1,000,000 value of DANA steadiness for every winner with Phrases and Situations utilized. This raffle program is just legitimate for 1 consumer and 1 digital machine.

DANA’s involvement in empowering home staff digitally doesn’t cease there. DANA will proceed its initiative by collaborating with a number of stakeholder associations throughout communities to help and empower family assistants with sustainable schooling. Thus, family assistants can expertise and perceive totally the advantages provided by the DANA digital pockets.

Learn the whole details about this program on the DANA web site at https://bit.ly/ARTRAFFLE. This program runs for a month, ranging from August 16, 2021.

About DANA

DANA is the digital pockets developed by PT Espay Debit Indonesia Koe, an Indonesian startup firm within the monetary expertise area that gives cost infrastructures permitting Indonesians to carry out cashless, card-less transactions. DANA is constructed and developed in Indonesia with the help of native artistic and programming skills. DANA is obtainable on iOS and Android in addition to built-in into the digital funds of numerous retailers and on-line purposes, each for on-line and offline funds. #DANASahabatUMKM is DANA’s initiative to help the digitalization of Indonesia’s micro, small, and medium enterprises by way of the DANA Bisnis platform.

About Girls’s World Banking

Girls’s World Banking designs and invests in monetary options, establishments, and coverage environments in rising markets to create better financial stability and prosperity for girls, their households, and their communities. With a world attain of 57 companions in 32 international locations serving greater than 69 million ladies purchasers, Girls’s World Banking drives influence by way of its scalable, market-driven options; gender lens personal fairness fund; and management and variety applications. To be taught extra about Girls’s World Banking, go to womensworldbanking.org.

For additional data, please contact:

DANA
Putri Dianita
VP of Company Communications
Cellular: +62 811 994 9387
E-mail: putri.dianita@dana.id

Girls’s World Banking
Elwyn Sansius Panggabean
Director, Advisory Providers, South East Asia
Cellular: +6281236017538
E-mail: ep@womensworldbanking.org