The twelfth version of the Blackbaud Peer-to-Peer Benchmark Report is right here! This report compares peer-to-peer (P2P) fundraising information from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too conscious, these have been notably disruptive years for the trade given the influence of COVID-19 on in-person occasions. So, we have been curious: What would the info inform us about three key questions?

• Have in-person occasions rebounded? 
• Have folks modified the best way they donate? 
• What does the way forward for peer-to-peer fundraising appear to be?

We encourage you to learn the complete report the place we dive into these questions and extra. If you’re brief on time, you will discover a couple of key highlights under that provides you with prompt insights and motion ideas in your work selling social good.

Key Takeaways

Fewer Complete Occasions

In comparison with a baseline of complete occasions in 2020, the entire variety of occasions declined by 18.8% in 2021 and by 15.4% in 2022. In different phrases, there have been fewer complete occasions within the final two years.

Is that this dangerous information? Not essentially…

$$$$$ Is Up!

Income was approach up in 2022. In actual fact, it was up by 23% in comparison with 2021! What’s unimaginable is that this development was pushed by extra folks taking part in occasions (a 29% improve from 2021 to 2022). So, organizations did a more practical job of driving participation and fundraising fairly than creating extra occasions.

New vs. Returning Members

Individuals who have been returning individuals raised more cash than brand-new folks in all classes. It is a constant theme that the P2P trade has seen yearly, and it is smart. Returning individuals have finished this earlier than. They know methods to fundraise, and their buddies and households are used to receiving requests for donations. That’s whyreturning individuals are so beneficial and nonprofits must hold stewarding, participating, and speaking with P2P individuals  in order that they hold coming again.

However don’t overlook the influence of latest individuals! This yr’s new participant is subsequent yr’s returning participant. Spend money on onboarding and training messaging streams to coach your new individuals each step of the best way.

Learn extra:Methods to convert P2P occasion individuals into month-to-month donors

Walks/5Ks With no Registration Price Are Nonetheless Enormous

Walks/5Ks with out registration charges made up the most important class of occasions and individuals, accounting for 48% of all P2P fundraisers on Blackbaud TeamRaiser®.

Conversely, walks/5Ks with registration charges declined yr over yr in complete quantity, participation, and income. This might have been pushed by uncertainty in 2021-2022 about cancellation of occasions as a result of COVID-19 surges. This metric is one to look at for the long run.

Placing Benchmarks into Motion

So, what does all this imply for nonprofit P2P entrepreneurs and fundraisers? Right here’s what the info is telling us you need to prioritize:

• Register extra individuals: Nonprofits can develop income by growing participation of their occasions.
• Create a plan for reinforcing income: Rising the common reward dimension is one other technique to extend income.
  • Can your P2P fundraisers ask for a much bigger reward? 
  • Can workforce captains encourage their groups to ask for a bigger reward?
• Depend on management: Crew captains stay essential to the success of workforce occasions. The most effective workforce captain has expertise, enthusiasm, and constant communication.
  • It’s crucial to retain workforce captains for future occasions
  • It’s equally necessary to completely practice and onboard new workforce captains

Learn extra: Methods to get artistic with exercise monitoring occasions

If you wish to dive deeper into the present state of P2P fundraising and see how your efficiency stacks up, the complete report is free and stuffed with suggestions to refine your group’s fundraising technique.

Obtain the complete Blackbaud Peer-to-Peer Benchmark Report immediately.