This text is contributed by Murad Bushnaq, Founder and CEO of Morweb. 

As a nonprofit skilled, you perceive the significance of a powerful on-line advertising technique. By tapping into digital channels and creating high quality content material, your group can develop its attain, enhance its following, and direct supporters to get additional concerned in your efforts,  whether or not that’s by donating, volunteering, or taking part in your occasions.

Two of the most important belongings nonprofits have to extend their on-line visibility are their web site and social media presence. Relatively than treating these as standalone instruments, your nonprofit ought to combine them to create two-way visitors between these platforms and successfully introduce new audiences to your trigger (and hold them actively engaged).

Connecting your web site and social media is simple when you could have the fitting instruments and methods. On this information, we’ll cowl the highest tricks to unify your advertising technique:

1. Share your web site content material
2. Encourage sharing with social media buttons
3. Add social media dwell feeds to your homepage
4. Use social media as a fundraising device

By pairing your newfound information with a content material administration system (CMS) constructed for nonprofits, you’ll be properly in your option to enhance your follower rely and website guests. Let’s start.

1. Share your web site content material

Your nonprofit web site accommodates a wealth of data and assets that may be simply reworked into participating social media posts. That is an efficient technique for bettering content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.

For instance, let’s say you wish to spotlight your annual year-end fundraising occasion on social media. You would possibly embody a photograph from the final time you hosted the occasion, then embody a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This fashion, when you intrigue your social media followers together with your thrilling occasion, you may instantly direct them to be taught extra occasion particulars and register in your web site.

Listed below are a number of forms of content material you may publish on social media to pique your followers’ curiosity and efficiently make them your website:

• Movies. Your nonprofit would possibly have already got movies in your web site that cowl your historical past, introduce your group and volunteers, or spotlight your occasions and packages. As an alternative of making new movies, repurpose these movies by sharing them in your social media. That is a simple option to generate extra content material in your social media channels and level viewers to your web site to get extra data.
• Podcasts. In case your nonprofit information a daily podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to take heed to the complete factor. A podcast is usually a nice outlet for serving to your supporters get to know your workers and volunteers by way of interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
• Weblog posts. Maintaining together with your web site’s weblog means that you’re constantly creating new content material to your web site. This could translate into constant new content material associated to your initiatives or upcoming occasions to your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then make them your web site to learn the entire piece.

Create a content material calendar that features what will probably be printed in your web site and when will probably be shared on social media. This can assist you to keep on observe with posting in each locations often so your followers and web site guests have new content material to learn and consider.

2. Encourage sharing with social media buttons

Placing social media buttons in your weblog posts, internet pages, and donation kind can empower your supporters to share these assets on their very own feeds when it’s contemporary on their minds. With one straightforward click on, they’re on their option to making a publish about your nonprofit for his or her followers to see.

To allow social sharing in your web site with ease, your nonprofit must work with the fitting web site builder. Morweb’s information to one of the best nonprofit web site builders recommends searching for a CMS that permits you to add social sharing buttons for well-liked platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit useful time.

When you launch your social sharing buttons, place them by your navigation bar to ensure they’re prominently displayed on related internet pages. You can even design them to match the branding of your web site, together with the typography and shade scheme, in order that they mix properly together with your website.

3. Add social media dwell feeds to your homepage

In case your nonprofit CMS gives a social media module, you may simply add social media dwell feeds to your web site. Stay feeds robotically replace whenever you publish on social media to show your new content material. Select your most lively accounts to showcase in a dwell feed, as this can guarantee your supporters are seeing contemporary content material.
A social media dwell feed is a superb device for displaying that your group is lively on each your web site and your social media profiles. By demonstrating that your group is often updating its content material and interacting with supporters on numerous platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is curious about volunteering together with your group on Giving Tuesday and sees a recently-updated social media dwell feed that signifies an lively on-line presence, they’ll know that your “Volunteer Info” web page is probably going correct and up-to-date, too.
To encourage the move of visitors between your web site and social media profiles, put a “Observe Us” button close to your dwell feeds. This can assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.

4. Use social media as a fundraising device

Each your web site and social media profiles may also help you pull in on-line donations to your trigger. By leveraging each of those instruments collectively, you may enhance the help your group is receiving. To take action, you’ll must encourage each your social media followers and web site guests to make use of the net giving instruments hosted in your web site.

Listed below are a number of concepts for getting began:

• Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a superb platform for on-line crowdfunding. As a result of Fb handles cost processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make sure that to incorporate a hyperlink to your donation web page in your fundraising web page to encourage extra contributions after the marketing campaign ends and even join month-to-month giving.
• Encourage peer-to-peer fundraisers to publish. Based on OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to individuals of their private networks. Have your high supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This fashion, their followers may give and be taught extra about your trigger, resulting in higher involvement down the road.
• Share details about the way to improve affect in your social media profiles. Put up on social media about ways in which donors can simply give extra. For instance, when you companion with an identical present firm to embed an identical items database in your donation web page, you may create a associated social media publish. In your publish, you can talk about the way to test whether or not you qualify for matching items and share it together with your donors to allow them to benefit from their employers’ company philanthropy efforts.

Social media provides you the chance to advertise your group’s fundraising campaigns to your neighborhood of present supporters, however don’t overlook that it additionally lets you join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.

The Gist

Through the use of your social media to advertise your web site and vice versa, you may stage up your donor engagement, create stronger relationships with supporters, and produce in additional income. First, you’ll want to ensure your web site and social media are up to date and accessible, so you should definitely work with instruments like ready-to-go web site templates and social media schedulers to construct out a powerful digital presence. Keep in mind to maintain your viewers in thoughts and plan out mission-centric content material that may resonate together with your supporters.